Blue Ocean Strategy AudioBook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim



Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped...more

GoodReads: 3.82 of 5 stars - 12,624 ratings

Book Version: 256 pages

ISBN: 1591396190 (ISBN13: 9781591396192)

Blue Ocean Strategy