Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped...more
GoodReads: 3.82 of 5 stars - 12,624 ratings
Book Version: 256 pages
ISBN: 1591396190 (ISBN13: 9781591396192)
Blue Ocean Strategy
Sem comentários:
Enviar um comentário