What Women Want: The Global Market Turns Female Friendly AudioBook

What Women Want: The Global Market Turns Female Friendly by Paco Underhill



PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities....more

GoodReads: 3.12 of 5 stars - 159 ratings

Book Version: 224 pages

ISBN: 1416569952 (ISBN13: 9781416569954)

What Women Want: The Global Marketplace Turns Female-Friendly read by Mike Chamberlain Free Audiobook Download

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