Mostrar mensagens com a etiqueta Seth Godin. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Seth Godin. Mostrar todas as mensagens

sábado, 7 de dezembro de 2013

Tribes: We Need You to Lead Us AudioBook

Tribes: We Need You to Lead Us by Seth Godin



A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social n...more

GoodReads: 3.81 of 5 stars - 10,130 ratings

Book Version: 151 pages

ISBN: 1591842336 (ISBN13: 9781591842330)


Tribes - Seth Godin

domingo, 1 de dezembro de 2013

We Are All Weird AudioBook

We Are All Weird: The Myth of Mass and the End of Compliance by Seth Godin



We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique valu...more

GoodReads: 3.53 of 5 stars - 1,078 ratings

Book Version: 114 pages

ISBN: (ISBN13: )


We Are All Weird: The Myth of Mass and the End of Compliance

Linchpin: Are You Indispensable? AudioBook

Linchpin: Are You Indispensable? by Seth Godin



"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choic...more

GoodReads: 3.91 of 5 stars - 11,440 ratings

Book Version: 244 pages

ISBN: 1591843162 (ISBN13: 9781591843160)


Linchpin: Are You Indispensable?

sexta-feira, 29 de novembro de 2013

All Marketers Are Liars AudioBook

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All by Seth Godin



All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that $125 sneakers make our feet feel better ? and look cooler ? than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don't talk about features or even benefits. Instead, they tell a story ?...more

GoodReads: 4.38 of 5 stars - 13 ratings

Book Version:

ISBN: 1480561312 (ISBN13: 9781480561311)


All Marketers Are Liars