All Marketers Are Liars AudioBook

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All by Seth Godin



All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that $125 sneakers make our feet feel better ? and look cooler ? than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don't talk about features or even benefits. Instead, they tell a story ?...more

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Book Version:

ISBN: 1480561312 (ISBN13: 9781480561311)

All Marketers Are Liars