Made to Stick: Why Some Ideas Survive and Others Die AudioBook

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath



Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why...more

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Book Version: 336 pages

ISBN: 1400064287 (ISBN13: 9781400064281)

Made to Stick: Why Some Ideas Survive and Others Die